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What Do You Bring to the Table That Others Can’t?

What insights, ideas, creative solutions do you bring to your clients that others don't or can't? In today's economy more and more clients are shifting business away from traditional methods - what are you doing to capitalize on this shift in the market.

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How to Align Business Strategy with Brand Strategy

One of the key points we tell our clients at FiveSeven when working to develop their brands is to make sure they align their business strategy with their brand strategy. Most of the time the response we get is something like, "okay...so what exactly does that mean"? It's a very important concept to not only understand, but also employ, so I want to talk briefly about what it means to align these two strategies, why it's important to do so, and how to make it happen.

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Interview With Jason VanLue

So, yes, essentially I'm talking to myself here, but I needed to fill the first post in the Interviews section and wouldn't you know, even though I'm with myself every day I haven't interviewed myself in a while! We'll be posting interviews with well known designers, consultants, and business owners periodically in our Interviews section, so be sure to check back often. So here it goes, my interview with myself...

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How Low Can You Go - Thoughts on the “Lowest Bidder Syndrome”

One of my good friends is the Landscape Manager at SeaWorld in Orlando, and he recently shared an experience with me that made me laugh, but also made me think. A couple of weeks ago a team of irrigation specialists came to install a new irrigation system in one of the sections of the SeaWorld [...]

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