Branding Matters

The book on branding for small business by Jason VanLue

Branding Matters Book

Grow your business with 5 simple branding strategies.

Branding Matters is a book about branding for small business. Every product, business, or organization needs a solid brand. Too often, we think branding is just for those with fat budgets or a global reach.. Just because you have a small business doesn't mean you have to be stuck with a small brand.

What if, by implementing 5 simple strategies, you could increase your customer base, increase customer loyalty, empower your staff, reduce stress, and start achieving a positive cash flow in your business...would you be interested? Yes. This book is written by a small business owner for small business owners. Branding Matters provides practical, real-life strategies and applications to help you build your brand and grow your business.

It's time to learn how you can build a world-class brand; it's time to learn why branding matters.

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Table of Contents

  1. Discover Your Vision
  2. Define Your Strategy
  3. Design Your Identity
  4. Develop Brand Experience
  5. Drive Brand Interaction

About the Author

Jason VanLue Image

Jason is a designer, writer, husband, and dad of 3. He helps lead Envy a web consultancy making things like Code School, and building products for Cisco, Google, GitHub, and Disney. He's the author of Branding Matters, Three Pipe Problems and has designed and consulted for clients like NBC-Universal, Arnold Palmer Hospital, 12 South, Cisco, and Google. He's an ex-swimmer, amateur cyclist, and a borderline crazy UNC Tarheel fan. He also likes bourbon. And wine. And short sentences.

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