Branding Matters is a blog about branding for small business founded and managed by Jason VanLue. At Branding Matters, we believe the most important thing you can do for your business is develop your brand.

You see, branding does matter. And it doesn’t just matter for large corporations and organizations with fat budgets and a global reach. It also matters for every small business and organization. It’s not just for the “big boys” and it doesn’t have to cost an arm and a leg…or even a toe. Brand strategy can be done efficiently and effectively, and it’s absolutely essential to any organization’s success.

Each week in 2011 we’ll be posting a new article on branding specifically for small business. Jason consults with clients on a selective basis, if you are interested in hiring Jason for brand consulting or design you can get in touch. You can also follow us on Twitter, and connect with us on Facebook.

About Jason VanLue

Jason is a designer, brand consultant, husband, and father, living in Orlando, Florida. I’m Design Lead at Envy Labs, a leading web development firm based in Orlando, Florida. Envy provides web application development and design services, and is one of the premier Ruby on Rails shops in the industry.

In addition to my ‘regular’ duties, I’m husband to my amazing wife Melanie, and father to two incredible children. I serve as a small group leader in my church, and do some teaching from time to time.

I also keep a few side projects going, like Brewwd. I’m a self-proclaimed craft beer snob and a borderline crazy UNC Tarheel fan.